Wednesday, April 25, 2007

TONIGHT: Branding a Country (Israel has a MySpace Page? )

Israeli Consul for Media and Public Affairs David Saranga will discuss "Israel: Branding a Country," tonight at 7:00 PM in Park Auditorium.

Previously a Director of Studies and a Lecturer in Marketing Management at the Open University in Israel, Saranga has recently spearheaded the creation of a national MySpace Page, a national blog called "isRealli", and various Internet television programs/youtube videos as part of a wider effort to use new media platforms to improve cultural awareness of Israel to the 18-35 year old demographic.

Before focusing on diplomacy, Consul Saranga was the Manager of the Direct Marketing Department, Visa-Israel Credit Cards and worked as National Sales Executive at Kidum Ltd. He has served as Deputy Spokesperson at the Ministry of Foreign Affairs in Israel, as Second Secretary at the Israel Embassy in Romania, and as the First Secretary for Media and Public
Affairs at the Israel Embassy in Spain.


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