Monday, February 02, 2009

Selling Media, Television Development...what's not to like?

The mini-courses have been such a huge hit this semester that they're (almost) all full (hurrah!). But there are a few new ones on the slate that still have a few openings:

Selling Media:
Susan Johnston, President and General Manager of Cayuga Radio Group, will introduce students to techniques and strategies associated with professional media sales, marketing and promotion. Using local marketing data and business information, students will work in teams to identify business needs and marketing objectives and then develop and present a marketing, media and promotional plan for a local business. The CRN is 42599.

TV Program Development and Management - 43494 - GCOM 29226 - 01 March 20-22nd
An intensive review of television program development and management from both a practical as well as an aesthetic viewpoint. Included are: Theories and practices of management of electronic mass-media communications; Management styles and practices; Finance and budgeting systems; Techniques for competing for audience attention; and Research tools to assist management in the development and selection of programming choices. Seminar format will include case studies and media examples. Class participation is essential. The course will be taught by Aaron Shelden, who spent more than 30 years in the media industry heading his own creative services company as well as holding executive positions at Metromedia Television, ABC-TV, CBS-TV and Grey Advertising. Mr. Shelden has been an Adjunct Associate Professor at Brooklyn College, Department of Television & Radio, where he has taught the Graduate Seminar in Television and Radio Management and the Graduate Seminar in Television and Radio Program Development. Guest speaker will be Diane Okrent, a marketing research professional with more than 25 years experience. She is president of DO research, which provides marketing research direction and consulting services, primarily for media companies. Her background includes posts in advertising agencies and at CBS Television.


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